Business Resume
MICHAEL W. HALE
General Manager | President | Business Operator | Growth Strategist
Tigard, Oregon
🌐www.michaelwhale.com
Languages: English (native), Spanish (get by)
EXECUTIVE SUMMARY
Results-driven Growth Strategist and General Manager with over 20 years of experience scaling multi-location businesses in highly regulated markets. Expert in navigating complex contract negotiations, designing robust loss-mitigation systems, and building high-performance management teams. Proven track record of driving market dominance through operational excellence and integrated marketing systems.
EXPERIENCE
Car In Hawaii LLC — Hilo, HI
General Manager / President | 2012–2025
- Led day-to-day operations of a highly regulated, multi-brand vehicle rental business.
- Recruited, trained, and developed multiple management teams.
- Negotiated retail, commercial, and lease contracts.
- Designed and implemented comprehensive loss-mitigation systems including security, GPS tracking, insurance coordination, police reporting, and legal actions.
- Built and managed full-stack marketing systems: press, social media, paid advertising, websites, and intake call training.
- Oversaw multiple brands and websites including:
- Car in Hawaii
- Big Island Auto Rentals
- Rainbow Car Rentals
Key Skills: Operations Leadership, Risk Management, Contract Negotiation, Team Development, Marketing Systems
Surf In Style Inc. / BigIslandFix.com — Pahoa, HI
Business Acquisition Analyst / Owner | 2006–2013
- Acquired, built, and improved small to mid-sized businesses across multiple industries.
- Advised business owners on business plans, marketing plans, feasibility studies, and financial modeling.
- Built websites and marketing systems; consulted on market penetration and expansion strategies.
- Assisted with implementation and operational execution post-acquisition.
Selected Projects:
Punatic Cyber Café, Mail & Ship, Surf In Style Computer, Car In Hawaii LLC, Mermaid’s Grotto, 808 Classifieds. Additionally, there are Big Island Candy, Lavalicious, Planet Granite, Lava 105, and others.
Beach Dog Computer Center / Internet Café — Hawaii
Co-Owner | 2002–2008
- Acquired a single rent-to-own business and pivoted operations to computer sales, service, SaaS, public internet, and WiFi networking.
- Created strategic partnerships with media, locations, and suppliers.
- Negotiated win-win marketing agreements with radio, print, and digital media.
- Expanded from a single acquisition to 11 statewide locations.
- Captured 75% market share in public internet access on Big Island.
- Engineered a high-value exit in 2008 after increasing business valuation by 4,000%.
- Pioneer in public WiFi and internet access in Hawaii.
PROJECT LEADERSHIP
Pure Hawaii Inc. / Pure Inc. / Geo Global Cooperative
President / General Manager | 2018–2019
- Revamped business and marketing plans.
- Presided over four boards (5–15 members each).
- Managed 50+ team members across multiple island-based projects.
- Led compliance, sales training, and investor communications.
OHSU Healthcare Hackathon — Portland, OR
Team Leader / Presenter | 2020
- Led a cross-functional team in a healthcare problem-solving business plan sprint.
- Presented solutions and business models to sponsors and investors.
- Utilized modern collaboration tools, streaming, and video presentation.
EDUCATION & PROFESSIONAL DEVELOPMENT
San Jose State University | Evergreen College | Hawaii Community College
Continual learner with extensive coursework, seminars, and workshops in:
- Advanced marketing and consultative sales
- Business and financial planning
- Leadership, empowerment, and motivation
Prudential Financial — Financial Planner
- Tested equivalent to MBA-level business knowledge
- Licenses held previously:
- Series 6, 63, 65, 7
- Life & Health Insurance
CORE SKILLS
| Strategy & Growth | Operations & Risk | Leadership |
| Business Acquisition | Loss Mitigation Systems | Board Governance |
| Market Penetration | Contract Negotiation | Team Mentorship |
| Full-Stack Marketing | Multi-brand Management | Investor Relations |
AWARDS & RECOGNITION
- Hawaii State Senate Candidate (Primary Winner)
- Airbnb Super host (2017–2018)
- Best Internet Café & Best Business Center — Hilo Tribune Herald (2005–2007)
- Most Productive Agent — Western Region, Prudential
- Best Financial Planner — Hawaii Island
- President / VP of Multiple Boards & Community Organizations
- Commendation from Mayor of San Jose
- Eagle Scout
ADDITIONAL INTERESTS
Stand-up comedy & improv performer (5 years); comedy club business research and development. Musician (vocals and multiple instruments), visual art, basketball, cycling.



